Amina Haider

Category: Institute of Business Studies Written by Administrator Hits: 1799
 

Amina Haider

Lecturer
Institute of Business Studies, KUST, Pakistan

 

 

Education

 

 

MS(Marketing), PhD in progress

 Experience

 

 

 

Lecturer, Institute of Business Studies, November 1, 2009till date at Kohat University of Science & Technology (KUST), Kohat, Pakistan

Research  Interests

 

 

 Consumer psychology, Advertisements, branding, and social marketing

International Journal Publication

 

 

M. Zeeshan, H. Javed, A. Haider, A. Khan, “An Immunology Inspired Flow Control Attack Detection Using Negative Selection with R-Contiguous Bit Matching for Wireless Sensor Networks” Internal Journal of Distributed Sensor Network  Vol 11, issue 11 (I.F:     1.239,     ISI-indexed) https://doi.org/10.1155/2015/169654

Conference Publication

 

 

A. Haider, W. Ahmed, S. Abbas, A. Khan, “ Factors Impacting on Impulse Buying Behavior at Cosmetic stores: Evidence from Pakistan” International conference on Management , Business, Economics ,Social Sciences And Humanities Research (ICMBESHR), July 1, 2017, Dubai, UAE

 Distinctions & Awards

 

 

Gold medalist MBA (Finance)

Overall First Class Academic Career