Amina Haider

Category: Institute of Business Studies Written by Administrator Hits: 1799

Amina Haider

Institute of Business Studies, KUST, Pakistan






MS(Marketing), PhD in progress





Lecturer, Institute of Business Studies, November 1, 2009till date at Kohat University of Science & Technology (KUST), Kohat, Pakistan

Research  Interests



 Consumer psychology, Advertisements, branding, and social marketing

International Journal Publication



M. Zeeshan, H. Javed, A. Haider, A. Khan, “An Immunology Inspired Flow Control Attack Detection Using Negative Selection with R-Contiguous Bit Matching for Wireless Sensor Networks” Internal Journal of Distributed Sensor Network  Vol 11, issue 11 (I.F:     1.239,     ISI-indexed)

Conference Publication



A. Haider, W. Ahmed, S. Abbas, A. Khan, “ Factors Impacting on Impulse Buying Behavior at Cosmetic stores: Evidence from Pakistan” International conference on Management , Business, Economics ,Social Sciences And Humanities Research (ICMBESHR), July 1, 2017, Dubai, UAE

 Distinctions & Awards



Gold medalist MBA (Finance)

Overall First Class Academic Career